Can Your Target Market be Everyone?

For some businesses, the process of identifying a target market comes intuitively and for others, not so easy. You might have a product or service that you believe is beneficial for everyone, and that might be true. The only problem …

How to use Google Trends for Market Research (2020)

Google Trends for market research

Market research is incredibly important for businesses of all sizes. Unfortunately, many of the market research methods can be expensive and extremely time-consuming. Thanks to the widespread usage of the internet, market research tools have become more accessible to all …

How to Create a Marketing Plan for a New Product (2020)

Marketing plan for a new product

You have developed a new product, hurray! The only problem is that products don’t sell themselves – we need a way to introduce them to our potential audiences. In this article, we will explore different ways of how to create …

How to Stick to a Routine – 5 Unforgettable Steps

How to stick to a routine

I have always wondered how to stick to a routine over a long period. Making a daily routine has always been fun for me, but the other part – actually committing to it for a long period, has been a …

How to Write a Book Marketing Plan: Step-by-Step Guide

book-marketing-plan

Whether you are a seasoned author or just starting, you will need a book marketing plan if you want to reach more readers, grow your audience and systematically organize your efforts. Way too many wonderful authors don’t get the appreciation …

5 Important Elements of a Marketing Plan

important elements of a marketing plan

Developing an effective marketing strategy is crucial for any business that wants to have success. Every accomplished businessperson has heard about these important elements of a marketing plan. Sadly, many small business owners don’t take marketing seriously despite knowing how …